Description

Our most personal device yet.

To make the best use of its size and location on your wrist, Apple Watch has all-new interactions and technologies. They let you do familiar things more quickly and conveniently. As well as some things that simply weren’t possible before. So using it is a whole new experience. One that’s more personal than ever.
An incredibly precise timepiece.

High-quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. In conjunction with your iPhone, it keeps time within 50 milliseconds of the definitive global time standard. It even lets you customize your watch face to present time in a more meaningful, personal context that’s relevant to your life and schedule.
Entirely new ways to stay in touch.

Apple Watch makes all the ways you’re used to communicating more convenient. And because it sits right on your wrist, it can add a physical dimension to alerts and notifications. For example, you’ll feel a gentle tap with each incoming message. Apple Watch also lets you connect with your favorite people in fun, spontaneous ways — like sending a tap, a sketch, or even your heartbeat.
A smarter way to look at fitness.

Apple Watch gives you a complete picture of your all-day activity. The three rings of the Activity app show your daily progress and help motivate you to sit less, move more, and get some exercise. It’s also an advanced sports watch, giving you real-time stats for a variety of the most popular workouts. Over time, Apple Watch learns your activity and fitness levels. It uses that information to improve the accuracy of your measurements and suggest personalized all-day activity goals. It even provides custom reminders to encourage you to achieve them.
Not just a display, but the focal point of the whole experience.

A Retina display is the primary surface for every interaction with Apple Watch. And it’s clear why. The incredibly high pixel density makes numbers and text easy to read at a glance, even while you’re moving. Images and graphics render with remarkable sharpness and contrast, including finely detailed ones like the rotation of a hair-thin second hand on a watch face. And the display is extremely energy efficient, critical for a device you wear throughout the day. On most Apple Watch models, the display is laminated to a machined and polished single crystal of sapphire. Next to diamond, it’s the hardest transparent material. On watches in the Sport collection, protection is provided by strengthened Ion-X glass.
Notifications. See and feel what’s next on your schedule.

Because it’s connected to your iPhone, Apple Watch can present time in a more personal way. One that’s based around your life and schedule. You’ll receive real-time notifications for incoming mail, messages, and calls. So you can answer or dismiss them instantly. And since Apple Watch sits on your wrist, your alerts aren’t just immediate. They’re intimate. A gentle tap lets you know the time and place of your next meeting, when you should leave, and the best route to take. Once you’re on your way, a tap on the wrist lets you know when to turn left, or right. And you can always swipe down to see any notifications you may have missed.
Siri. Closer and more useful than ever.

Having Siri with you at all times means you can access it that much more quickly and conveniently. And be even more spontaneous with your requests. Simply raise your wrist and say “Hey Siri,” or press and hold the Digital Crown to dictate messages, get turn-by-turn directions, or stay up to date on your events. You’ll get an instant response to your query.
With a custom heart rate sensor, it’s built to know you better.

The wrist is a convenient area for collecting data about your physical activity, a task Apple Watch is designed to perform throughout the day. On the back of the case, a ceramic cover with sapphire lenses1 protects a specially designed sensor that uses infrared and visible-light LEDs and photodiodes to detect your heart rate during workouts and when using the Heart Rate Glance. This allows Apple Watch to provide a comprehensive picture of your workouts and daily activity, suggest personal activity goals, and reward you for reaching personal fitness milestones.